"Everybody today is fighting for your eyeballs," the architect says, "and the only way to get the viewer's attention and loyalty is to make his or her visit to your page an entertaining experience."
Buday cites Turner Construction Co., a 98-year-old, New York-based general contractor, as an example of commanding viewer loyalty by making the firm's website entertaining and educational at the same time.
Turner accomplishes the feat by offering a free construction index, giving facilities managers, architects, developers and estimators valuable and updated information which they can use in preparing their project pro formas.
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