Another Web Firm Goes for Dirt

BOSTON-Web Street Inc., parent of Web Street Securities Inc., has opened its second Financial Services Center, this one at 60 State St. Downtown. The branch obviously provides Web Street with an additional channel to service its clients and attract new customers in the local market.

Commenting on this opening specifically and on the move toward brick-and-mortar by online firms in general, Web’s co-CEO Joseph J. Fox says that he “firmly believes that opening branch locations within strategic markets serves to extend the Web Street brand, promote loyalty among our existing customers, and attract new customers by providing an additional channel to access Web Street’s products and services. Establishing physical offices throughout the country is agreat way to accomplish that goal.”