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CPK Tests the Fast Food Waters in South Coast Plaza With 'ASAP' Concept

ORANGE COUNTY, CA--California Pizza Kitchen Inc. of Los Angeles is opening its third CPKASAP location at the South Coast Plaza shopping mall this Friday, serving a more limited menu for people on the run. If this test store succeeds, more locations may follow.

By Joel Cone | Updated on October 24, 2000

ORANGE COUNTY, CA–California Pizza Kitchen Inc. is testing a new, faster food concept at the South Coast Plaza shopping mall beginning this Friday. Called “CPKASAP,” the Orange County opening is the Southern California test store for the concept, which opened in two San Francisco Bay area shopping centers this past summer.

Serving a more limited menu of the restaurant’s signature pizza, salads, sandwiches and dessert, the “grab and go” concept for people eating on the run is already established at 24 locations around the country, mostly in airports. With 3,204-sf of floor space, this third storefront location will have seating for 35 people inside and patio seating for 64 people.

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