"It's sort of a natural way to bring their tenants or their residents to their portal," Corrigo, vice president of marketing Maya Babish tells GlobeSt. "Everybody has to deal with maintenance, so that's how we're working together, providing a much more comprehensive product offering for owners and managers of commercial buildings as well as residential buildings."

Corrigo struck a similar deal with Louisville, Ky.-based portal Electric Streets earlier this month. "They are providing a commercial portal," Babish says. "Their focus is on the commercial space. And a lot of these commercial companies today are looking for content to help bring people back to their site."

Money has yet to change hands between Corrigo and Brickwire, Babish says. Rather, both firms hope to broaden their customer base through the alliance. "It's solutions like (this) that are really going to allow portals to add value to the real estate community, whether that's on the business side or on the consumer side," she says. "Without content like that, it's extremely difficult to bring people back."