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Hotelier Amerihost Sees Shift Toward Fee-Based Income

ARLINGTON HEIGHTS, IL-Following the sale of its brand to hotel franchising powerhouse Cendant, Amerihost will focus on building new fees from hotel development and operation. The CFO says plans are for 12 to 15 new hotels throughout the Midwest next year.

By Ted Jackson | Updated on November 01, 2000

ARLINGTON HEIGHTS, IL-Amerihost Properties Inc., based here, says the recently completed sale of its brand franchising operations to franchising giant Cendant Inc. will allow the hotel developer and operator to increase fee income as well aid in the search for hotel development partners.

“We built the Amerihost brand over the last ten years,” says Amerihost CFO Jim Dale. “But Cendant is the world’s largest franchisor. They can network much more effectively than we can to bring us development partners and help identify buyers for our existing hotels.”

In a filing with the Securities and Exchange Commission yesterday, Amerihost revealed details of its arrangement with Cendant, which purchased the Amerihost brand in September. In addition to the previously disclosed $5.1 million initial payment as well as a preferred franchise agreement on its 70 owned Amerihost properties, Amerihost revealed that it will receive a portion of Amerihost franchise royalties for the next 25 years. On the development side, Amerihost said it will earn fees from Cendant, the exact nature of which was not disclosed, every time Amerihost develops and sells a Amerihost hotel that executes a franchise agreement with Cendant.

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