Even many of the larger corporations need the flexibility of executive-style rental suites. Having to sign long-term leases is "an equally daunting prospect to the Fortune 500 company that neds to place a project team in one world capital for six months, and then shift them to another capital six months later," Kusin says.

Office outsourcing offers solutions for both large and small companies. "Officing solutions means access to flexible accommodations around the world; the technology needed to work efficiently; and the staff to coordinate all the administrative details," says the Texas executive. "Through one point of contact, businesses can make arrangements to position teams globally, or to rent offices around the corner."

He is confident office outsourcing is "the future of the work place" because customers are "able to move quickly, react to changing business environments, eliminate major capital expenditures and are assured first-class accommodation with superior service."

Although he acknowledges his sermon often sounds like a pitch for his industry, Kusin says the single unchallenged factor involved in the business is the permanent personal relationship he and his staffs form with clients.

"Those of us leading this industry live with our customers long after move-in," he says. "We talk with them constantly and spend time solving their problems."

He adds, "In the future, other segments of the real estate community are going to have to follow suit."