NEW YORK CITY-Siegelgale, a branding and new media consulting firm, is currently an active vendor for CB Richard Ellis, Marriott International and Ernst & Young. Now the company, operating for 30 years, has appointed James A. Lowell, Jr. its new director of business. Lowell will lead the company’s sales team in courting similar clientele globally.

Siegelgale develops branding, e-commerce and communications programs. Some of these programs include the design and creation of Web sites, trademarks, promotional campaigns and printed materials. Siegerdale will deploy the sales team to extend these services to a broader client base, operating out of the New York office. He will report directly to chairman and CEO Alan Siegel.

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