HOUSTON-Home sales champion, The Woodlands Operating Co. LP, hopes to set a new all-time sales record of 1,700 homes for this year. The Woodlands has been the number one in new home sales in the Houston region for more than a decade.

The 1998 record of 1,450 home sales has already been broken. TWOC has sold 1,496 units to date, and it keeps on selling. For the first time, new home sales have exceeded 100 each month for the first 10 months of this year. June’s sales 197 total represents the highest one-month total ever recorded for The Woodlands. The October total of 148 had topped a record-setting October 1998 tally of 121 sales.

To make sure it meets that 1,700 target by year’s end, the company has introduced a “New Home for the Holidays” promotion. A $1,000 Foley’s gift certificate and builders’ specials are being offered as incentives to buy a new home before Dec. 31. Registration is being done via the Homefinder Center.

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