The tenant that signs up for the space, which is being marketed as suitable for offices, retail or showrooms, will have its name permanently displayed from a second or third floor window. It won't be the first to compete with the Trump name. In 1998, a two-story high sign with the name Avon was installed above the entrance. Its gray letters are set against a cream background and behind clear instead of bronze glass windows that cover the rest of the building, making it more conspicuous than the Trump name below it.

The space features 14-foot high ceilings and is being offered for $150 per sf. That isn't the most expensive space in the neighborhood, however. Nearby on East 57th Street stores can pay up to $700 per sf. According to a recent report issued by Cushman & Wakefield, the street has been named the most expensive retail location in the world. Still, Trump is looking rents well above the average for Midtown. A new report published by the Real Estate Board of New York pegs space in that submarket at $115 per sf.