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Del Webb Unveils Plan to Create Communities That Appeal to Aging 'Boomers'

PHOENIX-Del Webb Corp., the nation's king of planned retirement communities, announces strategic plan for tapping the baby-boomer market.

By Patricia L. Kirk | Updated on December 08, 2000

PHOENIX-Phoenix-based Del Webb Corp., the nation’s leading developer of planned communities for active adults, is changing its business model in hopes of luring aging baby boomers into its fold.

A new strategic business plan, presented to investors on Wednesday in New York City, calls for new business models, operational efficiencies and levering its brand into ancillary businesses. “This plan is a substantial change in the way the company conducts business,” says LeRoy Hanneman, Del Webb president/CEO. “Del Webb is unquestionably the leader in the most attractive segment of the housing industry. We did not win or sustain this position by resting comfortably upon the cushion of one good idea.”

Historically, Del Webb has built huge communities with thousands of homes, exclusively for people aged 55 and older. Hanneman says that his company will continue to add to its 17 large-scale Sun City and other active-adult communities, while expanding on its newer, already popular multi-generational, country club community concept.

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