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Aston Group Opens Virtual Office, Plans Expansion

HOUSTON-A Vancouver firm is taking advantage of a reseller's decision to abandon the Houston market. The Aston Group will open a location to take up the slack and at the same time make its inroad into Texas, starting in space at One Riverway.

By Jack Burney | Updated on December 20, 2000

HOUSTON-Aston Group Inc. will try to sell Texas middle-market firms its integrated digital solutions from a new Houston “virtual office.” The Vancouver-based firm has leased a suite at One Riverway as its initial base. “Our Houston office is actually a ‘virtual office,’ with only three people staffing it at the moment,” Sandra MacKendrick, an Aston executive, tells GlobeSt.com. “We see this as our foothold in the Texas market. We will be expanding in future.”

Aston has utilized a similar “toe-in-the-water” approach in opening most of its 17 other offices in North America. Aston seems confident the trio assigned to Houston can market a full suite of Microsoft-based solutions to professional services firms and manufacturing and distribution clients from the One Riverway base.

With the entire Aston support network behind them, the Texas team will be equipped to handle regional, national and international accounts, according to George Brown, president and CEO of Aston Group. “For us, Texas represents a major population center that has received insufficient coverage in the past. Aston Group, with our host of international experts and high performance standards, will provide the quality of service and support that this region deserves,” he says.

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