The Nasdaq had been dragged down, as has the stock market and the Dow Jones, throughout the fourth quarter of 2000 by anxiety over the carnage in the technology sector. As layoffs in the dot-com world began to become almost cliché, faith in the ability of much of the sector to survive became shaky at best. Concern over the real estate market's ability in the future to soak the vacancies mass layoffs will create has also begun to surface.
Traditional bricks and mortar businesses are currently enjoying tremendous expansion of space, making most dot-com vacancies seem almost inconsequential as the space is quickly grabbed. If all sectors of the economy are forced to confront a true recession as some are now fearing, however, the rate at which companies will take over vacated dotcom space may slow significantly as the rate at which they fold accelerates.
At 24/7 Media, for example, during the fourth quarter 200 employees were laid off, with an additional 100 layoffs just announced last week right before the new year. Company officials, in a live conference call, commented, "On-line advertising remains cloudy," blaming the "relatively slow pace" of American companies to embrace new technology options for marketing. While officials say they are very successful in a Europe, here they say continued "education" is required to bring companies into the new century.
The severance cost will be folded into a restructuring figure of $5 to $7 million, according to the company, which predicts its revenue for 2001 to be lower than initially anticipated, but still in the $200 million range. While officials declined to address the issue of its real estate holdings, the number of employees let go is roughly 75% of the total company workforce. The company noted it would discuss specifics in its scheduled Feb. 26 conference call at which time it expects to have "more clarity on the dot-com shakeout."
The corporate headquarters and primary media sales office are located at 1250 Broadway on the 28th floor. The company also has media sales offices at 1 State St. in Boston, 211 East Ontario in Chicago, 3000 Town Center in Detroit, 1800 Peachtree St. NW in Atlanta, 2801 Ponce de Leon Blvd. in Miami, 131 Steuart St. in San Francisco, 8310 Capital on Texas HWY North in Austin, 3131 McKinnet Ave. in Dallas, 12301 Wilshire Blvd. A technology hub is also located in its Washington, DC office and there are offices in Europe and Asia as well.
Officials concluded, "We acknowledge these are difficult times" and assured investors "We have not lost any significant clients" during its restructuring and retooling of some of its technology. They intend to "clean out those accounts that are not profitable for us" eliminating "client overhang" and to eliminate "good will on our balance sheets." Company executive vice president and CFO C. Andrew Jones announced he's leaving the company to, as he joked, catch up on sleep and find a way to balance his career with his family and said it has nothing to do with the company's financial situation. Officials further insisted, "We don't feel the value of 24/7 is accurately reflected in our stock vale."
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