The company sold 25 acres valued at $2 million on its own last year, but that number can be improved this year, Tony Iorio, Avatar vice president/project manager for Poinciana, tells GlobeSt.com. "With the marked upswing in Central Florida's commercial and industrial development, and the growing demand for prime office sites, we saw the need to bring in an experienced team of professionals to help us effectively oversee marketing and property sales," Iorio says.

He calls the park, with 1.3 million sf currently under roof, "America's second largest master-planned community." Colliers will be looking to better Avatar's total dirt sale to date of 300 acres. Asking prices are $65,000 to $142,000 per acre, or $1.50 per sf to $3.50 per sf for commercial-industrial sites. Prices for office-zoned locations are $5.75 per sf to $7.50 per sf.

Iorio is confident the park's land sales will escalate through Collier's national and international network of clients and offices. He feels the property's geographic location and transportation links are strong sells. Poinciana offers rail service from CSX and quick interstate access to Orlando International Airport, Kissimmee Municipal Airport and other key distribution points via Intersate 4, US 441, State Road 532, U.S. 192, the Bee Line Expressway and John Young Parkway.