Falus, who had been president of Cushman & Wakefield of New York Inc., is a member of C&W board of directors and its global management committee. Prior to joining the firm in 1997, he was executive vice president of development and leasing for Olympia & York USA. <p.Other SVP executives include John Sedlock, C&W's former CFO, who will assess the value a product or partner would add to the company's current businesses and Beth Brownstein, who will maintain and expand existing relationships with C&W's new partners: Business Integration Group, a Web-based property management/administration company, Zeborg Facilities, a services procurement organization and Zethus, an on-line lease transactions exchange. Rebecca Tomasini will also be part of the team. A former Goldman Sachs securities analyst, she will explore opportunities in the areas of construction, procurement and project management.