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Hilton Takes Big Step Across the Border

LOS ANGELES-Hotel giant signs sweeping affiliation agreement with Mexican chain, one of Hilton's most ambitious steps yet to expand into the lucrative market.

By David W. Myers | Updated on January 18, 2001

LOS ANGELES-Hilton Hotels Corp. has signed a sweeping agreement to affiliate with one of Mexico’s largest and most respected chains, marking one of the Beverly Hills-based lodging giant’s most ambitious steps yet to expand into the lucrative market south of the border.

The affiliation agreement announced Wednesday at the annual UCLA Extension Hotel Industry Investment Conference here calls for 13 hotels and resorts operated in Mexico by Hoteles Camino Real SA de CV to become part of Hilton’s Hhonors guest-reward program and to receive support from Hilton’s worldwide sales and reservations network. The agreement also covers a 14th property owned and operated by Hoteles Camino Real–the 359-room Camino Real El Paso in Texas–which will also soon become a Hilton franchise.

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