California has experienced Stage 3 alerts and the threat of rolling blackouts every day this past week. With utilities like Southern California Edison facing financial debacle, the need for alternate sources of power has intensified. Firms like Power Plus, which provide alternate power solutions on a temporary or permanent backup basis, are stepping up to take a share of the market.

"There's been a paradigm shift from a single source of government regulated sources of power, the public utilities, going into a more responsive and reactive ability for people to use power," says Bray, the company's 44-year-old president/CEO. "This transition and change has created a multitude of problems that the private sector will respond to and fix, but that will take three to five years," he adds.

In the meantime Power Plus, with 300 employees and eight offices throughout California and Nevada, is growing at a rapid clip, so much so that Bray is moving his corporate headquarters to a larger facility this June. The new 61,143-sf facility, located in the Bedrosian Freeway Business Center at 1005 N. Edward Ct., will allow the company to service its fleet of trucks on site and warehouse its generators and other equipment. The company signed a seven-year lease with the building owner, the Bedrosian Trust, valued at $3.3 million. Jeff Chiate and Rick Ellison, directors of Cushman & Wakefield's Irvine office represented the owner, and Forrest Wylder of CB Richard Ellis represented Power Plus in the transaction.