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Fluevog Shoes' Deal Reflects Retailers' Growing Interest in NoLita

NEW YORK CITY-Canadian retailer John Fluevog has transplanted itself from SoHo to NoLita after out-bidding 11 other possible tenants for its 1,200 sf space in the Wah Kok Realty Corp.-owned space.

By Anthony Garritano | Updated on January 25, 2001

NEW YORK CITY-Increasing numbers of retailers are foregoing trendy SoHo addresses for an alternative to the average $350 per sf rents. Many see the $150 per sf averages in NoLita reason enough to relocate, but the added bonus of a growing level of trendiness isn’t hurting either it seems. The latest defection is from Vancouver, Canada-based John Fluevog Shoes.

John Fluevog Shoes has signed for 1,200 sf of space at 46 Prince St. in NoLita after being in SoHo for 10 years. In fact, the tenant won a bidding contest with 11 other outfits after the space. Edmund Li of Helmsley-Spear represented the owner, Wah Kok Realty Corp. and Garrick-Aug’s vice chairperson Faith Hope Consolo represented the tenant.

“After looking around the area we noticed that SoHo has changed quite a bit,” reports Brahm Kornbluth, sales manager of John Fluevog. “SoHo is a great location but it’s becoming more established and our audience is a bit younger, a bit more urban-street. We wanted something that was more edgy and funky, which seems to be NoLita these days.”

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