Mid-America is an apartment REIT, which either owns or has an ownership interest in more than 33,000 apartment units in the Southeast, Midwest and Texas. Mid-America uses SafeRent's Internet-based Applicant Screening services for fast, automated applicant recommendations.

Linda Bush, CEO of SafeRent, says her company provides an unbiased process to make decisions on accepting rents. "Our services make the leasing process more fair and efficient for the property manager as well as the applicant by producing consistent and reliable results every time it is used," she says. SafeRent applicant screening transactions incorporate an applicant's credit history, rental history and the option of a criminal search. Property managers use these applicant screenings to manage risk and make more informed decisions in the acceptance of new residents.

Mid-America's James Maclin says the data can serve as a back up "if we have to decline a potential tenant ... and that really takes the pressure off our property managers."