ROUND ROCK, TX-The 329-acre, mixed-use La Frontera has come out swinging in the development ring, announcing a retail project that will practically build out that particular component. Only a few scattered sites for small neighborhood centers remain.

The latest project will bring another 300,000 sf to 350,000 sf of retail space in a joint venture between Houston-based Weingarten Realty Investors and 35/45 La Frontera LP. The announcement comes about five months after the grand opening of the 800,000-sf La Frontera Village, a retail project of Developers Diversified Realty, based in Cleveland.

The Weingarten-La Frontera project will be the highest end possible in a bid to lure the nation’s premier retailers to the master-planned project, Bill Smalling, co-manager for 35/45 La Frontera, told Globe St.com. Hodges & Associates of Dallas, project architect, is hard at work with the development team, which already has brought 17 development versions to the discussion table, he says.

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