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City Redevelopment Agency Helping Downtown Business District to Compete

TUSTIN, CA-Two programs adopted by the city are aimed at helping business property owners attract business away from larger shopping centers and malls.

By Joel Cone | Updated on January 29, 2001

TUSTIN, CA-In the midst of continued construction of new mega-retail centers in outlying areas of the city, the small mom-and-pop businesses that are a part of the city’s historic business district around City Hall are losing to the competition.

In order to level the playing field somewhat, city officials are trying to help the vendors in three designated redevelopment areas through two programs designed to revitalize those areas economically and aesthetically. The designated areas are the First Street Specific Plan district, the El Camino Real “Old Town” area and the Newport Avenue corridor sector, between First Street and El Camino Real.

One of these programs, the Commercial Rehabilitation Program, provides financial incentives to business property owners through Federal Housing and Community Development Block Grant funds to make facade and sign improvements. The other, the Main Street program, is a national program administered by the California Trade and Commerce Agency, but is locally based.

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