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SoCal Development Firm Submits Proposal to Build 39-Story Hotel, Condo

SAN FRANCISCO-A Southern California development firm has applied to build a $150-million hotel and condo tower in SoMa. The project, which would take 25 months to complete, will total 600,000 sf of space and be located at Fifth and Howard streets.

By Becky Bergman | Updated on January 29, 2001

SAN FRANCISCO-A Southern California development company is proposing a 39-story hotel and condominium tower next to the Moscone Convention Center. To accomplish it, however, the Continental Development Corp. will need a 240-foot exception to the city’s 160-foot height limit for the area.

The $150-million project, which calls for 600,000 sf of space, would replace the Wells Fargo parking lot on Fifth and Howard streets. Bank employees and customers could park in an unutilized parking garage underground. The timing on a decision was not immediately available.

Continental’s executive vice president Leonard Blakesley tells GlobeSt.com the project is being proposed just in time and in the right place. The nearby W hotel has been completed, the St. Regis Hotel is under construction and negotiations on Bloomingdale’s are pending. “Our project is like the fourth leg of a chair,” says Blakesley.

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