CARLSBAD-The Carlsbad office of Colliers International is marketing a new 116,375-sf retail project adjacent to the thriving Promenade Mall in Temecula.

A Reno-based developer, through its construction contractor, Mercer Construction Co., has begun grading at Bel Villaggio at the northwest corner of Margarita Road and North General Kearny Road near Interstate 15. The project on 16 acres will cater to specialty, home furnishings and soft goods retailers, along with restaurant and cafe operators.

The one-million-sf Promenade regional mall has been a magnet for retail development on its out parcels since its 1999 opening. In many cases, the popularity of the area’s new restaurants has outstripped the ability to provide parking, causing congestion in the area.

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