The number of available rooms are increasing by about 30% over the past four years but no one seems to know the total count, according to a published article.
For example, the $10 million, 144-room Courtyard by Marriott is expected to open in Hickory next month. A few miles southeast in Conover, NC, developer Dave Kastelic has opened a 30-room, $1 million Affordable Suites of America.
New hotels and motels in the nearby towns of Morganton and Lenoir are also part of the growth in the hospitality industry in Catawba County, according to Millie Barbee, president of the Hickory Metro Convention & Visitors Bureau.
Hickory Economic Development Coordinator J.R. Steigerwald says there are times when every room in the region is filled, including dates when Charlotte is hosting a major NASCAR event, according to the article.
The Hickory region's smaller size makes it easier for the hotel industry, local governments and the visitors bureau to work together to promote the region, suggests Leroy Lail, whose family own six hotels in the area. He says this kind of cooperation is not possible in a bigger city like Charlotte, the article states.
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