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Venture One to Sell First Industrial Buildings Online With RESoft System

MINNEAPOLIS-Online offerings save time and money for broker, client and prospects, says a broker marketing two industrial properties in Des Moines, IA. The cost of producing and mailing out sales package is more than $100.

By Jim McCartney | Updated on February 05, 2001

MINNEAPOLIS-By offering online documents related to a Des Moines, IA industrial property it is selling, Venture One Real Estate projects it will save about $25,000 in printing and mailing costs and better serve its client, First Industrial. Venture One said it is using Minneapolis-based RESoft’s online commercial real estate management system to sell two of First Industrial’s eight industrial properties in Des Moines.

Although it will have some paper copies available of all the financial, leasing and management information on the property, it expects most prospective buyers will want to get the information they need online.

“There are huge savings to us in marketing dollars, and there is a greater amount of information available much faster to buyers,” said Mark Goode, a principal in Venture One, a Buffalo, Grove, IL-based brokerage firm. Goode said it costs about $100 for each sales package it puts together to market a property, not including mailing costs of $10 to $15 each, as well as the time it takes to put them together and send them out.

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