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French Retailer Takes Greenwich Village Location, More Shops Planned

NEW YORK CITY-French body and skin-care retailer fresh inc. has taken 600 sf in Greenwich Village with the design to open at least two other stores here in the city, followed by a national roll-out.

By Anthony Garritano | Updated on February 08, 2001

NEW YORK CITY-In their third store here, French body and skin-care outfit fresh inc., has signed a lease to take 600 sf in the heart of Greenwich Village at 388 Bleecker St. The retailer paid a reported $150 per sf for this location, owned by Ilene Mirman, and is looking for two more similar deals in Manhattan. This is the first lease in an effort to reinforce their brand before undertaking a national roll-out.

Of the expansion strategy, Lev Glazman, who created fresh with wife Alina over 10 years ago, explains “We began distributing to major chains 10 years ago. As a result, the company stores that we’re opening now are really an effort to reinforce the brand.”

“Chicago, Miami and the Tri-State Area are the major markets that fresh is looking to target,” says Faith Hope Consolo, vice chairman of Garrick-Aug Worldwide who represented fresh in their shops here and is handling its national expansion plans. At present, fresh has a store in Boston, a 3,000-sf store on Madison Avenue and a 1,500-sf store on Spring Street.

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