ORLANDO-Unconcerned that 15,000 time-share units are already in place and that two competitors have already beaten them to the starting gate on tourist-heavy International Drive, Hilton Grand Vacations Co. plans to break ground in June on its second time share resort, a 384-unit community on 34.5 acres at International Drive and Vineland Boulevard.

The location is one of south Orlando’s prime commercial hubs and home of the Premium Outlet Center which is helping to market the time shares under a 10-year arrangement with Hilton. The value of the contract was not disclosed.

Hilton’s news release did not give the construction value of the new time share property but construction industry estimators familiar with similar ventures tell GlobeSt.com the project will come in at around $150,000 per unit or an estimated $57.6 million. Hilton’s other time share community, the 468-unit Hilton Grand Vacations Club at Sea World International Center, was built five years ago at an estimated hard construction cost of $70 million, according to construction industry estimators.

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