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Pulte Stockholders Asked To OK Name Change To Pulte Homes

BLOOMFIELD HILLS, MI-Pulte Corp. says it will change its name to Pulte Homes Inc. The name change is part of the company's national brand initiative, which has included a national home sweepstakes.

By Robert Carr | Updated on February 16, 2001

BLOOMFIELD HILLS, MI-Pulte Corp. says it will change its name to Pulte Homes Inc. The name change is part of the company’s national brand initiative.

The formal name change is subject to shareholder approval at the annual meeting to be held May 17. Until that time, Pulte will conduct business under the name Pulte Homes.

William J. Pulte, founder of the company, said aligning the company’s name with its brand efforts provides the customer a clear signal of who Pulte is and what it does. Pulte Homes recently commenced a brand development program, including a newly designed corporate logo and a series of related brand launch activities.

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