Real Estate Industry Still in Dark Technological Ages, Consultant tells CORFAC

ORLANDO-Corporate real estate executives don’t enjoy being told they aren’t doing a good job for their clients, but industry consultant Michael Lipsey played no favorites in telling 150 members of Arlington, VA-based CORFAC International they need to re-focus their priorities if they are to survive in the New Economy.

“Industry wide, too many associates spend too much time focused on transactions,” Lipsey told the facilities group at its five-day winter conference here. “This is a service industry and there are a lot more services than negotiating sale and lease transactions.”

The most successful brokerages over the next five years will be those that learn how to put “more ‘service” into real estate services,” he says.