"This lease really signals that Times Square is considered a class A business district with a world-renowned address," says Andrew Sachs of Insignia/ESG, who with colleague Andrew Peretz represented the tenant. "The tenant really wanted a quality building that was equidistant between Grand Central and Penn Station. The floor-plates were also ideal for what they wanted to do with the space."

E.Piphany will use the location as their primary outpost on the East Coast. The tenant saw this location as conducive for attracting its customer-base with neighbors such as Edelman Public Relations, Lucent Technologies and the broadcasting location for ABC's Good Morning America sited in the same building.

"When we started looking, we saw the entire city as a potential locale," says Peretz. "We looked everywhere from Wall Street to Midtown South before eventually determining that Midtown was the right location."