On Monday, the Ak-Chin Indian Community opened a 146-room resort-style hotel on its property, which lies 35 miles south of downtown Phoenix but borders the southern edge of Phoenix and other East Valley cities.
The hotel will be operated by Harrah's Entertainment Inc., the same company that operates the six-year old casino adjacent to the hotel. Harrah's plans to use its nationwide network of hotels and reservations system to attract gamblers to the site, which sits alone just off Interstate 10.
Harrah's will use coupons and other promotions to pitch the hotel to its regular customers, say company officials. It will be marketed as a secluded getaway or a jumping-off point for other amenities in the area.
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