In a prepared statement from Liquid Audio, Hard Rock estimates the value of its music memorabilia collection at $32 million.
"As a brand name that appeals to music lovers across the world, Hard Rock Café is a natural to become a popular online music destination, making digital downloads available to music fans," Paul Melnychuk, vice president of sales and business development at Liquid Audio, says in a prepared statement.
Liquid Audio's music delivery software and turnkey music store "will integrate a virtual inventory of secure, downloadable commercial and promotional tracks into Hard Rock Café's existing web site," Melnychuk says.
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