SAN FRANCISCO-Colliers International is marketing a 22,000-sf parcel on the southwest corner of Ellis and Mason streets for $10 million on behalf of its Japan-based owner Chuo Tochi. The site currently houses a parking lot and an adult bookstore, but is zoned for either a 270-room hotel or 160-unit residential building.

Sources close to the deal say there is plenty of room to enter the San Francisco hotel market. A study conducted by Palmer Groth & Pietka confirms the city is facing a hotel shortage. San Francisco will be short roughly 1,000 rooms by 2006 and about 2,000 rooms short in 2008 unless additional hotels are constructed, the study finds.

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