For example, if a business traveler from Boston is visiting Orlando wants to visit a Friday's, he can click the "Auto Locator" to display the number of miles, street address and a phone and fax number for the nearest Friday's restaurant. The T.G.I. Friday's wireless site provides the full menu with a description of each item.

"Since many U.S. cities have multiple T.G.I. Friday's locations, the restaurant locator enables wireless device users to highlight the closest one, even if they're unfamiliar with local surroundings," says Stacy Baw, Internet marketing manager for Carlson Restaurants Worldwide, the restaurant division of Carlson Cos.

T.G.I. Friday's wireless application is available on wireless-enabled PDAs such as the Palm VIIx, and can be downloaded from the Friday's Web site at http://www.fridays.com/. Satama, a Finland-based interactive consultant, designed T.G.I. Friday's wireless.