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Westcor Hires Image-Maker for FlatIron Village

BROOMFIELD, CO-Lagging sales have prompted Westcor Development to bring a marketing manager on board. The problem, say tenants, is a lack of awareness by mall shoppers about the 235,000-sf outdoor area that abuts the traditional indoor venue.

By John Rebchook | Updated on March 27, 2001

BROOMFIELD, CO-Westcor Development has taken steps to boost sales in the 235,000-sf FlatIron Village, an outdoor shopping area for the 1.5-million sf FlatIron Crossing.

From the onset, Westcor had considered the outdoor component as the riskiest part of the hybrid indoor-outdoor mall venture. The mall, one of the first of its kind nationwide, represents a new breed of malls that could be built across the country.

The village, which opened in August 2000, now has a marketing manager, Judy Bigger. She plans to organize farmer’s market, singles event and an Octoberfest in the village portion of the $220-million mall.

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