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Retailers Missing Mark in Some Neighborhoods

DENVER-A $105,000 study shows retailers have overlooked a profitable venue in Denver's poorer neighborhoods. An estimated $298 million is spent annually, the bulk of which goes into pockets of out-of-neighborhood retailers.

By John Rebchook | Updated on March 29, 2001

DENVER-An ongoing study by a team from the Colorado State University shows there’s a huge need for clothing and grocery stores in Denver’s poorest neighborhoods. The report shows that residents in the poorest neighborhoods annually spend $249 million for apparel outside their neighborhoods and $49 million for groceries.

Stephen Weiler, a CSU assistant professor, says he hopes his data will entice retailers to the poor neighborhoods. Although poor, they still pack a lot of buying power. For example, they spent almost $400 million on clothing and household goods in 1997, the latest data available.

By providing retailers with data on unmet demand for good and services, the city and CSU hope to bring stores and jobs to these neighborhoods, making them successful and self-sufficient. “I’m hoping this will prove to be a useful project for the communities’ residents,” Weiler tells GlobeSt.com. “We can show retailers and their backers the opportunities that retail establishments can provide in these areas.”

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