Quality Food Stores to Brew Seattle's Best Coffee

SEATTLE-Better known as QFC, Bellevue, WA-based Quality Food Stores will convert all existing Veneto’s branded coffee bars and kiosks in its grocery stores to the Seattle’s Best Coffee brand over the next six months. The Kroger Co. grocery store chain says it also will be expanding the SBC brand on its shelves with both bulk whole bean, and pre-packaged ground and whole bean products within the next 60 days.

Dave Aldridge, vice president of the grocery store division for Seattle’s Best Coffee, a subsidiary of publicly traded AFC Enterprises, says the deal was cut because the grocery market is “a high growth segment” for company.