WOW hopes to raise the 46.7% homeownership rate among African-American families, which is far below the 73% rate for white families and the 67.5% rate for the country as a whole. The campaign is being launched in the 37 Congressional Black Caucus member districts including: Alabama, California, Florida, Georgia, Indiana, Illinois, Louisiana, Maryland, Michigan, Mississippi, Missouri, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, the US Virgin Islands and Washington, DC.

"NAR recognizes that the problem with homeownership today is that it doesn't look like America today, and that there is no single national solution for the housing problems faced by every community," says NAR president Richard A. Mendenhall.

According to the CBCF, WOW will promote the existing opportunities for African-American families to become homeowners by focusing on reaching out to people who are ready to buy a home and to those who simply want to know how to get started.