E*Trade Zones are 400-sf stores staffed with E*Trade sales and service representatives and located within SuperTarget stores.
E*Trade also said it has signed a deal with Target Stores under which E*Trade becomes the exclusive automated teller machine network for all traditional Target stores and Target Greatland stores nationwide, installing more than 1,000 E*TRADE-branded units over the next two years. Jerry Storch, vice chairman of Target, says the E*Trade relationship complements "the financial services we already offer through the Target Guest Card," and is part of Target's attempt to strengthen its image among its customers as a financial services provider. For E*Trade, the deal is part of its strategy to integrate "technology and physical touchpoints," says Jerry Gramaglia, president and chief operating officer of E*Trade Group.
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