The newest twist on timeshare in Colorado and other resorts across the country is for what is known as "fractional ownership." The strategy facilitates a percentage ownership in real estate instead of buying "time" in a condominium. For example, buyers could secure quarter ownership of a condominium. That gives individuals far more time in the project than under a traditional timeshare arrangement.

"Primarily, our real estate activities in the past have been as a land developer rather than as a vertical construction developer," Jim Thompson, president of Vail Resorts Development, tells GlobeSt.com. "We sold land to a developer about three years ago in Beaver Creek for a Hyatt-Regency timeshare project. That was a very successful 1/20th type of program."

In Avon, which is the town at the entrance to Beaver Creek, land had been sold for a development initially called Vistana, but is now a Sheraton Vacation Resort. "It has about 150 timeshare units and they sell units based on a point basis," Thompson says.

He says Vail welcomes timeshares, which 10 or 15 years ago had a less than reputable image. "Our attitude to timeshares is very enthusiastic because they produce what we call 'hotbeds,'" Thompson explains. "People build some very high-end real estate in the Vail area. We have some very prime sites, especially those on the ski mountains. And the market for those sites is so they want luxury type of product on them."

But those second, vacation homes, which can cost several million dollars, often sit empty during most of the year. "We like timeshare units, because those projects put skiers on the ski lifts and people in our restaurants and shops," Thompson says. He adds that a market study is being conducted to determine what type of fractional ownership is preferred. "If the answers come back that they want the small, fractional ownership of 1/20th, let's say, we would consider that a vacation rather than a real estate deal, and we would not be interested in building it ourselves." But, he says, if the interest is for one quarter "then we would construct our own projects."

Thompson suspects there will be strong demand for such projects. "We do feel there's a lot of demand," he tells GlobeSt.com. "Prices have gotten too high and ski companies have responded with real estate that makes the units smaller, so they're more affordable. But you can only go so small. You can't build a 200-sf condo."

A one-quarter ownership allows a person to buy a share of a luxury unit at the fraction of the cost of whole ownership, he says. "Especially if the buyer is from the Front Range and comes up fairly frequently and puts the unit in a rental pool when not using it, it can be very economical compared to buying a whole unit or even renting a hotel room. We definitely think fractional timeshare is a booming business and is going to continue to attract more interest.

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