The total number of sales transactions last year dipped 22.2% in Orange County to 28 sales from 36 sales in 1999. Likewise total rooms sold dropped almost in half from 3,514 rooms in 1999 to 1,976 rooms in 2000. Average sales price also declined sharply from $5.5 million and an average of 98 rooms per sale in 1999, to $2.8 million and an average of 71 rooms per sale in 2000.

However, the median sales price per room remained essentially constant from year to year, going from $41,643 per room in 1999, to $41,741 per room in 2000. The median sales price climbed slightly from $1.7 million in 1999 to $2.1 million in 2000.

"The median price is a more accurate estimate of the market than the average price," says Alan Reay, president of Atlas. "You can see that the median price per room in Southern California versus Northern California is narrowing each year."

Median sales price per room, which was 21% higher in Northern California than Southern California in 1999, declined to a 19% differential in 2000. Statewide sales transactions for the state were down from 314 in 1999 to 306 sales in 2000.

The largest sale of the year was the Westin St. Francis Hotel in San Francisco with 1,192 rooms, which sold for $243 million. By contrast, the largest sale in Orange County last year was the 225-room Ramada Inn Conestoga, which sold for $12 million. The top price per room last year was $114,285 for the Casa Laguna Inn.

"In Orange County it is really a misnomer that the market is unhealthy. In fact, across California the market is the healthiest it's ever been," Reay says. "The income is very strong and supports higher loans than lenders are willing to make. Lenders simply have turned away from the hotel product. We're succumbing to what's happening on Wall Street. It's more of a perception of the lenders than what's really going on in the marketplace. The problem in getting financing has really strangled new development as well."

There has not been overbuilding of hotel product in Orange County, Reay says. Demand for hotels is still increasing, but because lenders are still pulling back, there will be upward pressure on room rates until more product can be built.

Additionally, available land is going for a premium price since hotel developers have to compete with developers of retail and office product for the little land that is available. That competition, along with increasing land prices, has substantially increased the cost of contractors for new hotel product, as well.

Hotel chains that are in an expansion mode are an anomaly in the market right now, Reay says. Locally-based Ayres Hotel Group, a family run operation, is completing construction on two new hotels in Orange County, with plans to build three more hotels at various sites throughout Southern California. On a grander scale, Extended Stay America, a publicly traded company, is also expanding.

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