Arthur De Haast, managing director of JLL Hotels in Europe said, 'What we saw during 2000 was a fast improving market to operate in and a marked reluctance to sell. The prevailing sentiment was "hold".'
De Haast was speaking at the launch of Digest Europe, his company's guide to European investment activity. He added that while the UK market had declined dramatically there was still cause for great optimism in London. The quality hotel sector in the UK capital achieved a 5.7% increase in room yield during 2000 and boasts Europe's highest room rate at £212and yield at £171.
'London has beaten Germany into second place as the most liquid investment market in Europe,' he said. Prague topped the league table with the highest rate of growth in room during last year.
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