David Walentas of Two Trees Management, a real estate development firm, asks what's taken the commercial real estate community so long to recognize this gem. "It's just fantastic down here. The proximity to lower Manhattan, that quintessential view of the Manhattan skyline--plus it's just a fun place to be." What increases it's appeal is the financial incentives offered by the city and state to revitalize the area have brought asking rents down to less than $10 per sf. Walentas has been able to attract retail in unique ways. "We gave many of our retailers a year's free rent, if not more. It adds value to the neighborhood."

"It's a great mixed-use neighborhood, we have buildings with underground parking, high-tech wiring and great infrastructure," says Walentas. Will tenants buy it? "Restaurants and galleries are starting to pop up, condos are being developed and the creation of this neighborhood is starting to take shape. It's where SoHo was 25 or 30 years ago. If office tenants can see enough going on they will start considering moving into the area," says Bruce Rothman, managing director at Julien J. Studley.

Although limited public transportation has long been an issue with areas like DUMBO, Walentas insists that the neighborhood "couldn't be more convenient." Rothman adds that other attractions could override such concerns.