"Each of our hotels will be unique in style to fit with the character of the city in which they reside," says Steve Holtze, president of his namesake firm.
All of the Magnolia hotels are designed to meet the needs of business travelers. For example, the hotels feature what is known as the Club Room, where guests can mingle and get work done. They can also get a complimentary breakfast or attend a cocktail hour later in the day.
Suites can range in size up to 600 sf. Each hotel also has a fitness center.
In Denver and Dallas, the hotels provide accommodations to all guest artists of the local symphony orchestras. In Denver, a two-year, $1-million redesign was recently completed to bring it up to Magnolia's standards.
The hotels are typically created out of old, distressed properties in urban areas and renovated into upscale business hotels.
The Holtze hotel in Downtown Denver was its first, followed by the Magnolia Building in Dallas, which is easily recognizable from the Pegasus flying horse on the roof.
"We believe the Magnolia name will come to represent a sparkling new class of boutique business hotels that are located in core urban areas across the country--hotels that are distinguished by the combination of historic architecture and modern flair," says Holtze. "There has been a quiet, steady movement back to dFwntowns nationwide. We believe all cities draw their strength and character form their Downtown areas and want to be part of this resurgence."
Holtze expects to open 10 to 12 Magnolia Hotels nationwide over the next five years. Cities he's targeting include Los Angeles, Pittsburgh, West Palm Beach and Tulsa.
In a related move, the Magnolia chain is partnering with SRS World Hotels to represent the hotels with travel agents. As part of the SRS Global Distribution Systems, all Magnolia Hotels will offer airline mileage points to their guests.
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