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Restaurant Chains Rummaging for Dirt

ORLANDO-Captain D's of Nashville, TN and Fired Up Inc. of Austin, TX are two of the newest players separately trying to build market share and break in on the local turf. They may be shocked at the sticker prices on some of the prized dirt, area brokers tell GlobeSt.com.

By Alex Finkelstein | Updated on May 15, 2001

ORLANDO-This wasn’t supposed to be a runaway year for restaurant developments in Central Florida, according to the seers who project such happenings.

But two national chains at least, never heard that news and are scouring the four-county weed fields here, looking for suitable construction sites with suitable price tags.

Nashville, TN-based Captain D’s, with six operating units in Orlando, wants to beef up market share with an envisioned convoy of 45 franchised-owned restaurants throughout Central Florida over the next five years.

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