"You don't earn loyalty with bonuses and stock options," Abrashoff told the lunch time crowd, "you earn it by being genuine and encouraging workers to perform with devotion."

Later, the more than 2,000 attendees who attended this "Super Bowl for Corporate Real Estate" got a sample of Operation Enterprise, a national marketing initiative for the United States Army Armament Retooling and Manufacturing Support Program. It showcased the capabilities of the Ammunition Plants Operation Enterprise, a national cooperative marketing program that collaborates with the 10 US Army ammunition plants to market the facility capabilities to both national and international markets. The combined resources of the facilities equal over 100,000 acres, 17 million sf of buildings, and 400 miles of rail access and storage capacity.

Under the ARMS Program, incentives are offered to businesses to use the diverse government facilities that include complete infrastructure, utilities, land, buildings and equipment at flexible and reasonable terms. Representatives from eight of the 10 Army facilities attended the Congress.