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Hotelier Drops $110-Mil on Hotel Upgrades

LOS ANGELES-Pivotal Century Plaza Hotel LLC spends $70 million on the Century Plaza Hotel and another $40 million Saint Regis, neighboring hotels fronting the Avenue of the Stars. "We have created an urban resort," says company founder Francis Najafi.

By Erin Cassin | Updated on May 20, 2001

LOS ANGELES-The freshly completed $70-million renovation of the Century Hotel were feted last week with a ribbon cutting ceremony Friday. The remodeled hotel at 2025 Avenue of the Stars now boasts a 35,000-sf spa and fitness area, as well as a renovated lobby, lounge, bar and ballroom.

“We have created an urban resort,” says Francis Najafi, founder and managing partner of Pivotal Century Plaza Hotel LLC, the developer that owns the Century Plaza and the adjacent Saint Regis, which recently underwent a $40 million remodel.

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