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UK Hotels Face Foot and Mouth Crisis

LONDON-The foot and mouth crisis, which has already ravaged many rural economies, is set to hit the UK hotel market.

By Steve Killick | Updated on May 21, 2001

LONDON-The foot and mouth crisis, which has already ravaged many rural economies, is set to hit the UK hotel market. Andersen, the global professional services firm, has released its hotel performance data for Europe, which says that, despite advances in room rates for the first three months of the year, March has shown a distinct downturn in visitor activity, especially from the US. The next few months could see occupancy rates plummet.

‘While there has already been a decline in performance for smaller, rural establishments, which are highly dependent on tourism, the impact of foot and mouth in UK and the Netherlands may not be fully reflected in overall market performance until April and May,’ says Julia Felton, head of Hospitality Knowledge Services at Andersen.

Whether US tourists continue to stay away from the UK and mainland Europe will depend as much on the overall state of the US economy as to effective publicity that there are no health and safety issues following the foot and mouth outbreak.

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