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QVC Signs 2,500-SF Lease at Mall of America

BLOOMINGTON, MN-The direct marketer will broadcast some of its shows from the store and is the official interactive commerce partner with the 4.2 million-sf mall. QVC @ The Mall tested a 500-sf temporary space first.

By Jim McCartney | Updated on May 30, 2001

BLOOMINGTON, MN-Mall of America says QVC @ The Mall, a subsidiary of e-commerce company QVC, Inc., plans to open a flagship store with broadcasting capabilities, at Mall of America. QVC @ The Mall initially tested a 500-sf temporary space with a limited-term lease.

Based on the success of that test, a new 2,500-sf store is under construction near Mallof America’s Sam Goody Central rotunda. QVC @ The Mall allows customers to see, touch and purchase much of the same merchandise they can acquire through QVC’stelevision program or through iQVC, QVC’s e-commerce site.

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