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Mall Gets 16,000-SF Family Entertainment Venue

BLOOMINGTON, MN-"Cereal Adventures" will feature food products from the big cereal maker and give some of the 43 million visitors a year at the Mall of America a chance to pose for the cover of a souvenir Wheaties cereal box.

By Jim McCartney | Updated on May 31, 2001

BLOOMINGTON, MN-A 16,000-sf family attraction that also happens to promote General Mills products will open later this month at the Mall of America. Called “CerealAdventures,” the attraction will show customers how the Golden Valley, MN-based food manufacturer makes cereal in a “farm to factory” display, as well as allow people to pose for the cover of a souvenir Wheaties cereal box, among other things.

The Mall of America is a popular place for manufacturers to open stores in order to get a wide exposure for their products, given the 43 million some tourists and shoppers who go through the mall each year. Other similar stores at the mall include stores forDepartment 56 store, Fossil, and QVC.

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