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Survey: Hotel Operators Still Not E-Commerce Savvy

NEW YORK CITY-Results of a survey unveiled last night at the NYU Hospitality Conference reveal that only 58% of polled lodging firms have a formal E-business strategy. Expect the amount of online business to triple in three years.

By John Salustri | Updated on June 05, 2001

NEW YORK CITY-The lodging industry has a way to go before it fully embraces E-business, but the next few years should see that gap close considerably. That is the upshot of a recent survey conducted jointly by Arthur Andersen and New York University and unveiled last night at the NYU Hospitality Conference.

Andersen partner Roger S. Cline and NYU grad program director Mark M. Warner presented the findings. Warner is with the NYU’s Preston Robert Tisch Center for Hospitality, Tourism and Travel Administration.

The survey, which takes into account the responses of some 465 hospitality industry executives, reveals that while 58% of the total poll have a formal E-strategy, that breaks down to only 51% of smaller organizations. Some 69% of larger lodging firms have an approach in place. In fact, only 5% of the survey’s respondents report that they have a reservation-enabled website.

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